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DEPENDENT INDEPENDENCE: CONTEMPORARY CHALLENGES FOR MEDIA EVOLUTION IN SWITZERLAND Media in multicultural and multilingual Switzerland are unique for a number of reasons – including an effectively functioning system democratic neo-corporationism, favouring consensual approach public debate, which turn requires effective information system. The Swiss represent high culture written word thus high-quality printed press. Their modern media system, has taken shape since the federal constitution 1848, is based on fundamental guarantees freedom speech press, competitive liberal market private media, journalistic professionalism, strong role self- -regulatory bodies social negotiation. central service television plays key acting as integrative, identity forming educational medium debate. article discusses detail premises systemic destabilisation dilemmas further development 21st century, result financial crisis digitalisation global competition with internet giants, context rising populism costs coronavirus pandemic.